Search engine optimisation
Pages structured and written so the people searching for what you offer can find them.
Digital marketing
Marketing that sends people somewhere worth arriving
Digital marketing promotes products, services and brands through websites, social media, email and search. It's data-driven and measurable, and it can reach specific audiences in real time. We plan it around your website and your goals, so every channel points somewhere useful.
Eight channels
Chosen for your audience, not all at once
Search engine marketing
Paid search campaigns aimed at specific, high-intent queries, measured against enquiries or sales.
Social media marketing
A presence on the networks your audience actually uses, with content planned rather than improvised.
Content marketing
Guides, articles and resources that answer real questions and build trust over time.
Email marketing
Newsletters and automated sequences that keep existing contacts engaged.
Affiliate marketing
Partners who promote your offer and are rewarded for the results they bring.
Influencer marketing
Collaborations with creators whose audience matches yours.
Mobile marketing
Campaigns and experiences designed for the phone, where most of your audience is.
Where to begin
Most small organisations should start in this order
Spreading a small budget across eight channels rarely works. A sensible sequence builds on itself.
- 1. Make the website worth visiting — clear pages, fast loading, an obvious next step.
- 2. Be findable for the right searches — SEO for the services you actually offer.
- 3. Publish content that answers questions — the guides your customers look for.
- 4. Keep in touch with people who showed interest — email, once there's something worth sending.
- 5. Add paid and social channels — once you can measure what they bring in.
Measurement
What we watch, and what we ignore
Enquiries and bookings
The actions that actually matter to the business, attributed to the channel that produced them.
Search visibility for real terms
Positions for the services you sell in the places you sell them — not vanity keywords with no intent behind them.
What each channel costs per result
So budget can move toward what works and away from what doesn't, with evidence rather than instinct.
How people move through the site
Where visitors arrive, where they stop and which pages do the persuading.
Not raw impressions
Reach on its own tells you almost nothing about whether the marketing is working.
Not follower counts
A growing audience that never enquires is a hobby, not a channel.
Questions
About digital marketing
Can you market a website you didn't build?
Yes. We'll review the site first, because marketing works best when the pages it sends people to are clear and fast.
How is digital marketing measured?
By the actions that matter to you — enquiries, bookings, sales or sign-ups — tracked against each channel so budget can follow what works.
Do you create the graphics and content too?
Graphic design and content are part of the same service line: marketing and advertising design, social visuals, infographics and written content.
Which channel should we start with?
Usually the website and search, then content and email. Paid and social channels come once you can measure what they bring.
Find out which channels fit your audience
Tell us who you're trying to reach and what you'd like them to do.